#GoOneLevelDeeper

Go one level deeper

Always ask yourself “Why?” Then ask yourself “Why?” again. Then ask yourself one more time. To understand your motivations and those of others, the most obvious answer is seldom what really matters. You have to go deeper to find the gems.

If you don’t have the data, if all you have is hearsay or an anecdote, don’t act, don’t have opinions, just keep looking. This passion for the truth is invaluable when dealing with others, but even for yourself, don’t believe in anything until you can prove it. Always #GoOneLevelDeeper.